Global Creative Director at Dyson. Ten years launching products that make rivals quietly shelve their roadmaps. Forged across Asia's most demanding markets, obsessive about craft, story, AI acceleration and the creative equivalent of Winston Wolfe. I solve problems.
Creative Direction
Creative Direction · Brand & Creative Strategy · Global Campaigns · Film & Imagery · AI Creative Workflows · Brand Identity · Retail & Experiences · Social & Culture · Influencer & Talent · Localisation at Scale
Experience
Dyson Global, Dyson APAC Hong Kong, Publicis Razorfish APAC Hong Kong, Ogilvy APAC Singapore, SapientNitro Singapore, Futurebrand Singapore, Futurebrand Australia
Clients
Dyson, Nike, ASUS, JP Morgan, SingTel, Coca-Cola, Harley Davidson, Jagermeister, HK Tourism, Unilever, Lux, Intel, Paddle Pop, Fiat, Moet Hennessy, Crown Casino, Vidal Sassoon, Brand Victoria, Prudential, P&G