ASUS
See What Others Can’t See
Every phone has a camera. Few have a point of view.
So we handed the ZenFone to two people who see the world sideways: visual artist Robert Jahns and director David Sandberg. No brief about megapixels. Just a simple dare: show us something we've never seen. What came back was surreal digital landscapes, cinematic detail that stopped thumbs mid-scroll, and a world that ordinary lenses walk right past. The campaign proved the idea by simply doing it, and millions of people picked up an ASUS Zenfone to try seeing differently too.
The Results
By placing artistic vision at the centre of a technology story, the campaign transcended traditional product marketing and ignited a genuine global movement. The work delivered millions of views, a worldwide UGC community built around #100DaysOfZen, and a sweep of industry recognition including Platinum Best of Show. Most significantly, it drove 20 million smartphone sales, cementing ASUS ZenFone as a camera phone that the world's most creative people chose to see through.