I’m a Global Creative Director at Dyson, where I've spent ten years launching technology products that make competitors quietly cancel their roadmaps.

Before Dyson, I held roles at Ogilvy, Publicis Sapient and FutureBrand, where I built multi-disciplinary teams that could crack any creative problem you threw at them: branding, campaigns, content, social, events, all of it. Think Winston Wolfe. I solve problems, calmly, creatively, strategically and without the need to question any witnesses.

Much of my career has been on the ground in Korea, Japan, SEA and China, where "global campaign" usually means "make this work locally in fourteen markets by Thursday." It's made me fast and given me range across many industries, but my deepest expertise is technology and beauty. Both promise transformation, both live or die on relevance. I make sure they live.

I'm obsessive about design, craft, stories and how they're made. AI doesn't replace that instinct, it sharpens it: more ideas explored, more variations tested, work adapted faster across markets without losing its edge. Used well, it gives the hours back to the craft.

In short:
A creative leader who has launched category-defining products, built creative teams that don't flinch, and made global brands land locally in some of the most demanding markets on earth.