Dyson Events
Your Story,
Your Style

Nobody has ever queued around the block for a hairdryer. Until they did.

And by handing GenZ both the mic and the product, suddenly Dyson's engineering story was speaking the same language as a generation curating their own style story. Immersive pop-ups gave people somewhere to be seen. Bold new product colours gave them something to match their aesthetic. Kpop members turned up and generated a sell-out frenzy. And creator-led content did the rest, mostly by saying what we couldn't say ourselves.